Puppy Raising Campaign

This marketing campaign was created to recruit volunteer puppy raisers. Tactics included a mix of digital ads, an audio spot, publications and television media. The story was covered in 165 publications, reached 177,745,750 people and had an estimated ad value of $1,644,148. On social media it resulted in 461.1% increase in impressions, 558.5% increase in engagements and a 4,112.5% increase in post clicks. Our email open and click rate were above average for this campaign.