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This Giving Tuesday campaign was the first multi-channel approach to draw in donors. It resulted in our highest Giving Tuesday yet with $66,439.31 from 468 donors!
Giving Tuesday
Our email campaign resulted in a 35% open rate and 1% click rate going out to over 18,000 email addresses.
Our out-of-the-box approach to Giving Tuesday with video creation resulted in over 30K views, 80.3K impressions and 70K reach.
Our Facebook event resulted in 314 responses. Bringing in donations directly from the platform.
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