
ABOUT
I spent years asking other people for their story. Now I help organizations find their own.
I've always been the person asking, "Okay, but what's the real story?" It's what pulled me into TV news. A single thank-you card from that job taught me something I still believe: the stories people remember are the ones that make someone feel seen.
TV taught me to find the lede fast. It also taught me what it feels like when the story you're living stops fitting. After a long conversation on my mom's porch, I left the newsroom and carried everything I'd learned into government communications, then nonprofit marketing and communications. Different rooms, same question every time: what's the story here, and who needs to hear it?
What I noticed, over and over, was how much good work goes untold. Not because it isn't worth telling, but because the people doing it are too busy doing it. So I built The Headline Method™ to bring a journalist's discipline to that problem: start with what the story is, then figure out how to tell it. Today I work with nonprofits, associations, and mission-driven organizations as a communications consultant and speaker.
Outside of work, I'm married to my best friend. I'm also a certified personal trainer and the friend who will hype you up before your big meeting. I write about life's rewrites on my Substack, The Rewrite. You'll usually find me trying out a new local coffee shop, spending time with my two dogs, or listening to a crime podcast.
CONTACT
Let's talk about your story.
Tell me a little about your organization and what you need. I'll reply within two business days to set up a 30-minute call.